Setting a new standard for environmental entertainment systems, Podium Arts founder Joseph Finneran led the creative concept development, design and overall integration of a major site-wide media overlay at Universal Studios landmark retail facility in Hollywood. The whole area (along with parking structures and service areas) can be used by production companies for filming.ĭuring the 2000 expansion, an outdoor video screen and lighting system was added to CityWalk.
It provides a link between parking areas and the theme park, gives customers an opportunity to spend more money (and eat and shop) after leaving the theme park, and gives local residents a buzzing environment to spend dollars and see movies.
This popular shopping and entertainment area was built it 1993 and expanded in 2000.
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